Vaishali Shah is the founder of Creative ID, a boutique branding and marketing consultancy helping founder-led businesses communicate beautifully, consistently and memorably across London, Dubai and international markets.
With 26 years of experience, Vaishali has worked across food, hospitality, lifestyle, weddings and events, from Michelin-starred chefs and five-star hotels to artisan producers and makers. She has an eye for the details that make a brand, restaurant or experience memorable.
